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		| Neelam  Jain | 
	
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		| ''Lender learning and entry under demand uncertainty'' | 
	
		| ( 2009, Vol. 29 No.1 ) | 
	
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		| This paper examines the effect of demand uncertainty on the properties of the first period contract between a lender and the incumbent, when there is a threat of entry. The main findings are that unlike the cost uncertainty case, entry has no effect on the incumbent's incentives and it leads the lender to learn less. | 
	
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		| Keywords: | 
	
		| JEL: D8 - Information, Knowledge, and Uncertainty: General D4 - Market Structure and Pricing: General
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		| | Manuscript Received : Dec 12 2008 |  | Manuscript Accepted : Feb 15 2009 | 
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