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		| Pedro  Mendi | 
	
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		| ''Competitive pressure and innovation in vertically differentiated markets'' | 
	
		| ( 2015, Vol. 35 No.4 ) | 
	
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		| This paper analyzes the innovation incentives for a firm that produces a vertically differentiated product, in the presence of a competitive fringe that produces a lower-quality product. I find that the relationship between innovation incentives and competition, measured by the difference in quality levels may exhibit an inverted-U-shaped pattern. | 
	
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		| Keywords: Vertical differentiation,  innovation,  competitive pressure | 
	
		| JEL: L1 - Market Structure, Firm Strategy, and Market Performance: General O3 - Technological Change; Research and Development: General
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		| | Manuscript Received : Aug 18 2014 |  | Manuscript Accepted : Nov 20 2015 | 
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