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| Lukman O. Ayinde |
| International Islamic University Malaysia |
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| Jalan Damansara |
| Damansara Heights |
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| Kuala Lumpur, |
| Malaysia |
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| yinluk2000@yahoo.com |
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JEL Areas:
M0 : Business Administration and Business Economics; Marketing; Accounting: General
M3 : Marketing and Advertising: General |
