Antonio Ruiz-porras Universidad de Guadalajara, CUCEA   Universidad de Guadalajara, CUCEA Periferico Norte 799 Núcleo Universitario Los Belenes Zapopan, Jalisco 45100 Mexico   starp2000@yahoo.com             JEL Areas: D2 : Production and Organizations: General L2 : Firm Objectives, Organization, and Behavior: General