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Lukman O. Ayinde
International Islamic University Malaysia
 
Jalan Damansara
Damansara Heights
Kuala Lumpur,
Malaysia
 
yinluk2000@yahoo.com
 
 
 
 
 
 
JEL Areas:
M0 : Business Administration and Business Economics; Marketing; Accounting: General
M3 : Marketing and Advertising: General