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Beatrice Durand-megret
Leonard de Vinci Pole Universitaire, Research Center, 92916 Paris La Defense, France
 
8, rue Moliere
Courbevoie, 92400
France
 
bdurandmegret@gmail.com
 
 
 
 
 
 
JEL Areas:
M3 : Marketing and Advertising: General
L1 : Market Structure, Firm Strategy, and Market Performance: General