Nothando Ndlovu University of KwaZulu-Natal   School of Accounting, Economics and Finance University of KwaZulu-Natal Westville Campus Durban, Kwazulu-Natal 4000 South Africa   216009744@stu.ukzn.ac.za             JEL Areas: D : Microeconomics L1 : Market Structure, Firm Strategy, and Market Performance: General