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ralph lauren polo

 
Thibaud Vergé
 
''Multiproduct Monopolist and Full-line Forcing: The Efficiency Argument Revisited''
( 2001, Vol. 12 No.4 )
 
 
Shaffer (1991) shows that a multiproduct monopolist selling differentiated products through a unique retailer cannot earn monopoly profit using brand specific two-part tariffs and that full-line forcing restores monopoly power. We extend this analysis to more general contracts and shows that full-line forcing is efficient as it increases both industry profits and consumers' surplus.
 
 
Keywords:
JEL: L4 - Antitrust Issues and Policies: General
 
Manuscript Received : Aug 21 2001 Manuscript Accepted : Oct 04 2001

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