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Diego Nocetti
 
''A Model of Mental Effort and Endogenous Estimation Risk''
( 2005, Vol. 4 No.14 )
 
 
I present a simple model that formalizes Kahneman's (1973) ideas and experimental work on attention limitations. In addition, I extend his framework to account for the interaction between attention and memory deficits. In particular, I propose that individuals optimally allocate their divisible, but limited, attention to estimate parameters of an economic model, by retrieving observations from a stock of memories, by means of a cognition technology. I speculate that the model might help explain several stylized facts that are at odds with an infinite capacity (fully rational) model.
 
 
Keywords:
JEL: D8 - Information, Knowledge, and Uncertainty: General
G0 - Financial Economics: General
 
Manuscript Received : Sep 22 2005 Manuscript Accepted : Dec 01 2005

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