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Nguyen Duc Tiep
 
''Chinese Motorcycle Penetration into Vietnam and the Existing Motorcycle Makers: A Study of Honda Company''
( 2006, Vol. 13 No.4 )
 
 
This study explores the impacts of Chinese motorcycle emergence on local environment in Vietnam and existing motorcycle makers, particularly Honda. Grounded upon the framework of diamond of competitive advantage, the study finds that Chinese penetration in Vietnam has d more opportunities Honda can utilize in the long run than threats Honda had to overpass in the short run. Selective environment disadvantages played an important role in making pressures on Honda to engage in more sophisticated activities performed in the local country. The attempt to integrate the changes emerged from external environment with internal resources through consolidating relationship with local consumers and local suppliers can enable the firms to sustain competitive advantage over the value system.
 
 
Keywords:
JEL: M0 - Business Administration and Business Economics; Marketing; Accounting: General
L6 - Industry Studies: Manufacturing: General
 
Manuscript Received : May 31 2006 Manuscript Accepted : Aug 02 2006

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