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Rodolfo M. Nayga, Jr., Ximing Wu and Robert G. Brummett
 
''On the Use of Cheap Talk in New Product Valuation''
( 2007, Vol. 2 No.1 )
 
 
This study reports on the potential use of “cheap talk” in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited.
 
 
Keywords: cheap talk
JEL: B4 - Economic Methodology: General
 
Manuscript Received : May 07 2007 Manuscript Accepted : May 08 2007

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