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Marco Cucculelli and Barbara Ermini
 
''Individual risk attitude, product innovation and firm performance. Evidence from survey data.''
( 2012, Vol. 32 No.4 )
 
 
We use survey data on individual risk attitude and discount rates to test the impact of individual risk profile on the firm innovation activity and firm performance. Empirical evidence from 163 Italian entrepreneurs shows that risk-loving individuals and individuals with smaller than average discount rates introduce products that affect firm growth rates significantly.
 
 
Keywords: risk attitude, individual discount rate, product innovation; firm performance
JEL: L2 - Firm Objectives, Organization, and Behavior: General
D8 - Information, Knowledge, and Uncertainty: General
 
Manuscript Received : Aug 04 2012 Manuscript Accepted : Nov 19 2012

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