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Maria Rosa Battaggion and Alessandro Vaglio
''Advertising Caps and News Quality''
( 2020, Vol. 40 No.1 )
The paper analyzes, from a theoretical viewpoint, the effects of a switch of advertising resources from press to broadcasting, focusing on the implications for the quality of information provided by media outlets. Our main conclusions are that the alleged impact of advertising on newspapers' quality is ambiguous in the complementary case, while in the substitute case a shift of advertising resources from press to broadcasting would increase newspapers' quality.
Keywords: Advertising cap, Broadcasting, Newspapers, Information quality
JEL: L1 - Market Structure, Firm Strategy, and Market Performance: General
L5 - Regulation and Industrial Policy: General
Manuscript Received : Nov 07 2019 Manuscript Accepted : Feb 05 2020

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