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Uri Gneezy, Katharina Laske and Marina Schröder
''Creative solutions: Expertise versus Crowd Sourcing''
( 2021, Vol. 41 No.4 )
We compare creativity by experts and non-experts. Experts are more expensive, and hence, for a given budget, one has to often choose between recruiting few experts or many non-experts to find a creative solution to a task. In our set-up, we find that the best solution offered by few non-experts was better than the one offered by an expert.
Keywords: Creativity, Idea Generation, Innovation, Real-effort, Innovation, Expertise, Experiment
JEL: C9 - Design of Experiments: General
M5 - Personnel Economics: General
Manuscript Received : Mar 30 2021 Manuscript Accepted : Dec 29 2021

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