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| Uri Gneezy, Katharina Laske and Marina Schröder |
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| ''Creative solutions: Expertise versus Crowd Sourcing'' |
| ( 2021, Vol. 41 No.4 ) |
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| We compare creativity by experts and non-experts. Experts are more expensive, and hence, for a given budget, one has to often choose between recruiting few experts or many non-experts to find a creative solution to a task. In our set-up, we find that the best solution offered by few non-experts was better than the one offered by an expert. |
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| Keywords: Creativity, Idea Generation, Innovation, Real-effort, Innovation, Expertise, Experiment |
JEL: C9 - Design of Experiments: General
M5 - Personnel Economics: General |
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| Manuscript Received : Mar 30 2021 | | Manuscript Accepted : Dec 29 2021 |
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