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Veronica Espaillat
''Offline events and online engagement: user reaction following mass shootings''
( 2022, Vol. 42 No.2 )
This study seeks to analyze the impact of an offline event on online user sentiment. To conduct this analysis, this study implements a two-stage difference-in-difference regression model to determine whether an offline event has an impact on user sentiment. My data set primarily consists of a set of exogenous mass shootings, and relevant user data derived from the New York Times API. Moreover, this study implements sentiment analysis tools such as VADER and TextBlob to measure user sentiment. This study primarily finds a significant, negative effect on user sentiment following a mass shooting.
Keywords: offline, online, mass shooting, sentiment analysis, difference in difference
JEL: H8 - Public Economics: Miscellaneous Issues: General
Z1 - Cultural Economics; Economic Sociology; Economic Anthropology: General
Manuscript Received : Jun 28 2021 Manuscript Accepted : Jun 30 2022

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