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Anna Baranovsky and Artyom Jelnov
 
''Regulation and eco-innovation''
( 2025, Vol. 45 No.1 )
 
 
Consumers are increasingly questioning how their purchasing decisions impact the environment. Technological innovation, which reduces production costs of eco-friendly products, significantly impacts the market. With new technologies, eco-friendly products become more affordable. This study examines where incentives to invest in technology development are higher: in a market with or without obligatory regulation restrictions for non-eco products. We show that incentives to invest in technology development may be higher in a market without obligatory restrictions for non-eco products.
 
 
Keywords: innovation, green technology
JEL: Q5 - Environmental Economics: General
K2 - Regulation and Business Law: General
 
Manuscript Received : Jul 06 2023 Manuscript Accepted : Mar 30 2025

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