First Author:   Angela Sutan Burgundy School of Business asutan@escdijon.com   ESC, 29, Rue Sambin Dijon, 21000, France   +33380725958(Phone) +33380725958(Fax) http://www.escdijon.eu/fr/evenement/jee2008.asp Second Author: Angela Sutan CEREN, Burgundy School of Business asutan@escdijon.com   ESC, 29, Rue Sambin Dijon, 21000, France   +33380725958(Phone) +33380725999(Fax) http://www.escdijon.eu/fr/ceren/chercheurs/profs_detail.asp?prof=a_sutan_ceren