Andrew A. John INSEAD   INSEAD Boulevard de Constance Fontainebleau, 77305 France   ANDREW.JOHN@AYA.YALE.EDU         Primary Research Focus: Macroeconomics, Coordination Failures, Economics of Language, Boycotts   JEL Areas: E0 : Macroeconomics and Monetary Economics: General M0 : Business Administration and Business Economics; Marketing; Accounting: General