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Jimmy Teng
 
''Status competition, endogenous risk attitudes, and the insurance–lottery puzzle''
( 2026, Vol. 0 No.0 )
 
 
Individuals purchase insurance while buying lottery tickets, contradicting expected utility's prediction of globally concave preferences. This paper provides a structural explanation for the coexistence of risk attitudes commonly associated with insurance purchase and lottery participation. An agent's utility combines a concave consumption component with a contest-based status component derived from the difference-form Tullock–Hirshleifer contest success function. Risk curvature is endogenous: weak agents are strictly risk-loving under re-optimization, while all agents are strictly risk-averse over background risks at fixed status expenditure, so any weak agent simultaneously exhibits both risk attitudes. This coexistence rests on irreversibility: background risks destroy assets that cannot be instantly reallocated, while lottery prizes arrive as liquid cash permitting immediate reallocation toward status expenditure. Indirect utility is globally S-shaped around an endogenously determined reference wealth level that shifts one-for-one with rival expenditure, sharing the S-shaped curvature and endogenous reference point properties of the prospect theory value function, while remaining silent on loss aversion and probability weighting.
 
 
Keywords: Risk preferences; contest success function; insurance–lottery puzzle; Arrow–Pratt risk aversion; status competition; relative standing; prospect theory; endogenous reference point; S- shaped utility function
JEL: D8 - Information, Knowledge, and Uncertainty: General
D3 - Distribution: General
 
Manuscript Received : Apr 27 2026 Manuscript Accepted : Oct 10 2026

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