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Fumiko Takeda and Hiroaki Yamazaki
''Stock Price Reactions to Public TV Programs on Listed Japanese Companies''
( 2006, Vol. 13 No.7 )
This paper investigates stock price reactions to Japanfs popular TV program gProject X,h which was broadcast on NHK between 2000 and 2005.@By using a standard event study methodology, we found that stock prices of these companies increased on average after the broadcast. In particular, the programs focusing on product development and marketing tended to raise stock prices.
Keywords: Event studies
JEL: M2 - Business Economics: General
L8 - Industry Studies: Services: General
Manuscript Received : Nov 01 2006 Manuscript Accepted : Nov 09 2006

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