All Rights Reserved
AccessEcon LLC 2006, 2008.
Powered by MinhViet JSC
ralph lauren polo

Rodolfo M. Nayga, Jr., Ximing Wu and Robert G. Brummett
''On the Use of Cheap Talk in New Product Valuation''
( 2007, Vol. 2 No.1 )
This study reports on the potential use of “cheap talk” in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited.
Keywords: cheap talk
JEL: B4 - Economic Methodology: General
Manuscript Received : May 07 2007 Manuscript Accepted : May 08 2007

  This abstract has been downloaded 1791 times                The Full PDF of this paper has been downloaded 149692 times