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Nicos Antoniades and Perry Haan
''Facilitating Political Performance in the USA''
( 2018, Vol. 38 No.4 )
The current research was carried out to investigate the correlation of two organizational resources and two organizational capabilities with political performance. This quantitative study was conducted on 128 U.S. elected politicians. Data were collected by a valid and reliable questionnaire, consisting of three sections: Demographic information, resources and capabilities, and questions about politicians' performance. Using a correlation analysis, the study found that possessing sufficient experiential and physical resources and innovative and adaptive capabilities are statistically significant in achieving superior political performance. Although the results were weak correlations and had little relationship to effectiveness, several implications can be drawn from the study's findings for elected politicians, political candidates, and political parties and interesting directions for future research are provided.
Keywords: Political Marketing, Resource-Based View, Experiential Resources, Physical Resources, Innovation Capability, Adaptation Capability Political Performance
JEL: M1 - Business Administration: General
M3 - Marketing and Advertising: General
Manuscript Received : Jul 05 2018 Manuscript Accepted : Oct 10 2018

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