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Christopher Limnios and William Marquis
 
''A Model of Social Media Participation and Depression''
( 2020, Vol. 40 No.4 )
 
 
We provide a theory which explains the link between depression and participation in social media. Opportunities to be captured and posted to one's social media randomly arrive and the participant chooses which of them are posted. Utility is a ``keeping-up-with-the-Joneses'' type. The network's socioeconomic reference point continues to rise as a result of participation in the network. Participants find it increasingly difficult to isolate opportunities which are above the reference point, decreasing aggregate utility.
 
 
Keywords: Social media, Depression, Social networks, Facebook, Instagram, Keeping-up-with-the-Joneses, photographic filter, #nofilter
JEL: D1 - Household Behavior: General
I1 - Health: General
 
Manuscript Received : Jan 27 2020 Manuscript Accepted : Nov 14 2020

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