First Author:   Ngoc-Sang Pham Montpellier Business School, Montpellier Research in Management pns.pham@gmail.com   2300 Avenue des Moulins Montpellier, 34080, France       https://phamns.wordpress.com Second Author: Thi Kim Cuong Pham University of Strasbourg-CNRS-BETA & FERDI kim.pham@unistra.fr   Strasbourg, 67085, France