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W. Douglass Shaw, Andres Silva and Rodolfo M. Nayga, Jr.
''Health benefits and uncertainty: an experimental analysis of the effects of risk presentation on auction bids for a healthful product''
( 2006, Vol. 4 No.20 )
Experimental subjects receive a different presentation of a food product's potential health risk reductions if eaten regularly. They are then asked to bid for the product. Results suggest that the bids vary across the groups that receive differing risk information.
JEL: D8 - Information, Knowledge, and Uncertainty: General
I1 - Health: General
Manuscript Received : May 30 2006 Manuscript Accepted : Jun 03 2006

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