All Rights Reserved
AccessEcon LLC 2006, 2008.
Powered by MinhViet JSC

Yohei Tenryu and Keita Kamei
''Dynamic voluntary advertising and vertical product quality''
( 2013, Vol. 33 No.1 )
We investigate the dynamic relationship between advertising and product quality under duopolistic competition. By using a simplified vertical product differentiation model with voluntary advertising, we show that the firm with larger market share has a larger advertising share and that there is a positive relationship between the difference in product quality and the number of customers in an industry.
Keywords: Advertising, product quality, differential games, duopoly.
Manuscript Received : Jan 12 2013 Manuscript Accepted : Mar 04 2013

  This abstract has been downloaded 1767 times                The Full PDF of this paper has been downloaded 154228 times