All Rights Reserved
AccessEcon LLC 2006, 2008.
Powered by MinhViet JSC
ralph lauren polo

Levi Pérez
''What drives the number of new Twitter followers? An economic note and a case study of professional soccer teams''
( 2013, Vol. 33 No.3 )
This paper examines the factors motivating people to join social networks. In particular, use of Twitter as a medium to get live feeds from sports organizations is analyzed. The focus is on the relationship between the success of professional soccer teams and the number of new Twitter users following teams. Results show that the most successful teams have the highest rates of recruitment of new Twitter followers. This can be explained in terms of the increasing utility received by followers from their favorite team winnings.
Keywords: Twitter, followers, soccer, panel data
JEL: L8 - Industry Studies: Services: General
Manuscript Received : Feb 26 2013 Manuscript Accepted : Jul 23 2013

  This abstract has been downloaded 1419 times                The Full PDF of this paper has been downloaded 145762 times