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ralph lauren polo

Ayca Kaya
''Dynamics of price and advertising as quality signals: anything goes''
( 2013, Vol. 33 No.2 )
This paper demonstrates that signaling motive may lead to many different time patterns of advertising. Therefore, it is not possible to rule out signaling as an explanation for advertising by looking solely at the time patterns of price and advertising expenditures.
Keywords: advertising, signaling
D8 - Information, Knowledge, and Uncertainty: General
Manuscript Received : Apr 18 2013 Manuscript Accepted : Jun 21 2013

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