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José Campino, Ana Brochado and Álvaro Rosa
''Success Factors of Initial Coin Offering (ICO) projects''
( 2021, Vol. 41 No.2 )
The Initial Coin Offerings (ICOs) concept has been an emerging topic in the literature as well as their success factors. We will build up on the current literature and explore several success factors divided into categories, namely, project, campaign, social network and team's characteristics. The preliminary econometric model developed was built on data from a database composed of 428 ICO projects in the banking/financial sector which allowed us to collect a diverse range of independent variables identified recurring to the existent literature. After proceeding to a literature review, we will analyze the results of the econometric model allowing us to identify the relevant variables and their impact on project's success.
Keywords: Initial Coin Offering (ICO), cryptocurrency, success factors, blockchain, baking, financial services, fintech, innovation
JEL: M1 - Business Administration: General
Manuscript Received : Aug 24 2020 Manuscript Accepted : Apr 09 2021

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