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Pedro Hemsley and Lynda Pavão
 
''Moderating political polarization through affect labeling: An experiment''
( 2025, Vol. 45 No.1 )
 
 
Affect labelling, the process of putting feelings into words, has been shown to have a calming effect on the brain. This study examines the impact of affect labelling on political polarization over Covid-mitigation measures, an emotionally-charged topic that led to large differences of opinion. We conducted an online experiment in which participants in a treatment group, randomly assigned, underwent a questionnaire to label their feelings before reporting their opinions. We found that affect labeling reduced polarization for young individuals, up to the age of 29, a demographic characterized by intense emotional responses due to increased activity in the amygdala, the region of the brain whose activity is reduced by affect labeling.
 
 
Keywords: Affect labeling, Political polarization, Covid-19
JEL: D7 - Analysis of Collective Decision-Making: General
C9 - Design of Experiments: General
 
Manuscript Received : Mar 16 2025 Manuscript Accepted : Mar 30 2025

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