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First Author:
 
Jutta Roosen
Technische Universitaet Muenchen
jroosen@tum.de
 
Marketing and Consumer Research, Alte Akademie 16
Freising, 85350, Germany
 
+49 8161 71 3318(Phone)
+49 8161 71 3318(Fax)
www.mcr.wi.tum.de

Second Author:

Stephan Marette
UMR ECONOMIE PUBLIQUE INRA AGROPARISTECH
marette@agroparistech.fr
 
 
 
 

Third Author:

Sandrine Blanchemanche
Met@risk, INRA-AgroParisTech
Sandrine.Blanchemanche@agroparistech.fr