First Author:   Olivier Darné LEMNA, University of Nantes olivier.darne@univ-nantes.fr   IEMN--IAE, Chemin de la Censive du Tertre Nantes, 44322, France       Second Author: Amélie Charles Audencia Nantes, School of Management acharles@audencia.com         Third Author: Claude Diebolt BETA, University of Strasbourg cdiebolt@unistra.fr