First Author:   Maria Cesira Urzi Brancati University of Modena and Reggio Emilia, and CeRP-Collegio Carlo Alberto cesira.urzi@carloalberto.org   viale Berengario 51 Modena, 41121, Italy   00393493780021(Phone) 00393493780021(Fax) Second Author: Riccardo Calcagno EM Lyon Business School and CeRP, Collegio Carlo Alberto calcagno@em-lyon.com   23 avenue Guy de Collongue Ecully, 69134, France   0033478337739(Phone)