First Author:   Jean-Michel Sahut IDRAC Business School, France & HEG Fribourg-University of Applied Sciences Western Switzerland jmsahut@gmail.com   195 route des Crêts de Fessy Arenthon, 74800, France   33796752273(Phone) 33796752273(Fax) Second Author: Frédéric Teulon IPAG Business School, IPAG – Lab, France frederic.teulon@dbmail.com