First Author:   Francesco Marchionne Kelley School of Business, Indiana University fmarchio@indiana.edu   1309 E. 10th street Bloomington, 47405, United States   8128553756(Phone) 8128553756(Fax) Second Author: Alberto Zazzaro University of Naples Federico II alberto.zazzaro@unina.it   Via Cinthia, 45 Napoli, 80126, Italy   081-675013(Phone) 081-675014(Fax)