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First Author:
 
José Antonio Núñez-Mora
Tecnologico de Monterrey, EGADE Business School
janm@itesm.mx
 
janm@itesm.mx
México, 52910, México
 
 
 

Second Author:

Roberto Joaquín Santillán-Salgado
Tecnologico de Monterrey, EGADE Business School
roberto.santillan@itesm.mx
 
México, 52910, México
 
 
 

Third Author:

Leovardo Mata
Tecnologico de Monterrey, Escuela de Ciencias Sociales y Gobierno y EGADE Business School
leovardo.mata@itesm.mx
 
leovardo.mata@itesm.mx
México, 52910, México