First Author:   Alexander John Bond Sport Business Group, Carnegie School of Sport, Leeds Beckett University a.j.bond@leedsbeckett.ac.uk   215 Cavendish Hall, Headingley Campus, Headingley Leeds, LS6 3QS, United Kingdom   0113 81 23887(Phone) 0113 81 23887(Fax) Second Author: Francesco Addesa Sport Business Group, Carnegie School of Sport, Leeds Beckett University F.A.Addesa@leedsbeckett.ac.uk   Headingley Campus, Headingley Campus, Headingley Leeds, LS6 3QS, United Kingdom   0113 81 22041(Phone)