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| Beatrice Durand-Megret |
| Leonard de Vinci Pole Universitaire, Research Center, 92916 Paris La Defense, France |
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| 8, rue Moliere |
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| Courbevoie, 92400 |
| France |
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| bdurandmegret@gmail.com |
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JEL Areas:
M3 : Marketing and Advertising: General
L1 : Market Structure, Firm Strategy, and Market Performance: General |
