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Mark Ratchford
Vanderbilt University (Owen Graduate School of Management)
 
Owen Graduate School of Management
401 21st Avenue South
Nashville, TN 37204
USA
 
Mark.Ratchford@owen.vanderbilt.edu
 
 
Biographical Sketch:

I'm currently Assistant Professor of Marketing in the Owen Graduate School of Business at Vanderbilt University. My research crosses several methodologies. Primarily I conduct experimental (behavioral) research grounded in economic theory, but I also have an interest in applying cooperative game theory to the study of alliaces, co-branding, etc. in the field of marketing.

 
Primary Research Focus:

Experimental economics, cooperative game theory

 
JEL Areas:
C7 : Game Theory and Bargaining Theory:General
M3 : Marketing and Advertising: General