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First Author:
 
Bertrand Venard
Audencia (France) and University of Pennsylvania (Wharton Business School)
bvenard@audencia.com
 
8, route de la Joneliere
Nantes, 44312, France
 
0033609702667(Phone)
0033609702667(Fax)
http://www.audencia.com/en/faculty-research/faculty/permanent-faculty/teacher/venard/?no_cache=1