First Author:   Ramzi Benkraiem Audencia Business School, France rbenkraiem@audencia.com   8 Route de la Jonelière Nantes, 44312, France       Second Author: Thi hong van Hoang Montpellier Business School and Montpellier Research in Management, France thv.hoang@montpellier-bs.com         Third Author: Amine Lahiani LEO, University of Orleans, France amine.lahiani@univ-orleans.fr         Fourth Author: Anthony Miloudi La Rochelle Business School & CRIEF University of Poitiers, France miloudia@esc-larochelle.fr