First Author:   Siriki Coulibaly Quantylix siriki.c@quantylix.com   Rennes       www.quantylix.com Second Author: Helmi Hammami Rennes School Business helmi.hammami@rennes-sb.com         Third Author: Moez Hammami Quantylix moez.hammami@quantylix.com         Fourth Author: Mariem Marzouk Quantylix mariem.marzouk@quantylix.com