First Author:   Kadohognon sylvain Ouattara ESDES The Business School of Ucly (Université Catholique de Lyon) souattara@univ-catholyon.fr   10 Place des archives 69288 Lyon Cedex 02 (France) Lyon, France   0033769106968(Phone) 0033769106968(Fax) https://sites.google.com/site/kadohognonsylvainouattara Second Author: Ahmed haidara Ould abdessalam Lecturer at IESEG school of management, Paris-La Défence socle de la Grande-Arche ouldabdessalam@gmail.com