First Author:   Kamal Kasmaoui ESC Pau Business School kamal.kasmaoui@esc-pau.fr   2 AVENUE DU CHATEAU D''''''''ESTE Pau, 64000, France       Second Author: Farid Makhlouf ESC Pau Business School farid.makhlouf@esc-pau.fr   PAU, 64000, France       Third Author: Refk Selmi ESC Pau Business School refk.selmi@esc-pau.fr   Pau, 64000, France